When someone voices an idea that runs strongly contrary to current popular opinion, it is typically ridiculed and/or ignored. If however there is enough groundswell of support for the new idea, or if it is being championed by someone with enough credibility, then the new perspective has the ability to disrupt both our thinking and our outward lives. What initially results is a strong polarisation of opinion, both in the public and amongst the experts themselves.

The question of what constitutes a healthy diet, takes up a huge amount of space in both scientific journals and the popular press. And perhaps it should. But what happens when analysis and self-judgement around eating behaviours takes up a disproportionate amount of our headspace? When planning and food preparation starts negatively impacting on our relationships and other important life areas?